![]() The Transformers plot has two factions of sentient alien robots: the heroic Autobots and the villainous Decepticons. The franchise's taglines, "More Than Meets the Eye" and "Robots in Disguise", reflect this ability. The premise behind the Transformers toy line is that an individual toy's parts can be shifted about to change it from a vehicle, a device, or an animal, to a robot action figure and back again. Premise Spike Witwicky, the Autobots' main human liaison, shown in Headmaster armor. The 1986 feature film The Transformers: The Movie generated $5,706,456 at the United States box office. When the toy line was released, it was supported by the Marvel Comics series, an animated television series, and a gamut of other merchandising tie-ins. ![]() The designs for the original 28 figures were made by renown anime character and mecha designers Shōji Kawamori and Kazutaka Miyatake. Marvel editor-in-chief Jim Shooter created an overall story, and editor Bob Budiansky created names, short descriptions and profiles for the characters. Marvel was approached once again to provide a backstory for the new toy line. Joe: A Real American Hero, based on the Hasbro action figure G.I. Hasbro had a business relationship with Marvel Comics, which had successfully produced the Hasbro tie-in comic book G.I. under the "Diakron" moniker, while in some parts of Europe, Diaclone enjoyed a small following with a comic book series for that market. Prior to the Hasbro deal, Takara briefly sold Diaclone toys in specialty toy shops in the U.S. Other toy molds from other companies such as Bandai were used as well. Hasbro bought the rights to produce the toys, but decided to release them under a single brand to avoid confusing the market with several series with similar premises. At the time, Japanese toy manufacturer Takara was showcasing several transforming robot toys from lines such as Diaclone and Micro Change. In 1983, Hasbro representatives were sent to Tokyo Toy Show, a toy expo in Japan, in search of prospective toys that they could import to the North American market. Hasbro eventually adopted the term "Generation 1" to refer to any toy produced in that era. The line was originally called The Transformers, with "Generation 1" originating as a term coined by fans of the toys when the Transformers: Generation 2 toy line was released in 1992. It was a line of toy robots that could change into an alternate form (vehicles such as cars and planes, miniature guns or cassettes, animals, and even dinosaurs) by moving parts into other places, and it was the first line of toys produced for the successful Transformers toy and entertainment franchise. Transformers: Generation 1 (トランスフォーマー, Toransufōmā) (also known as Generation One or G1) is a toy line from 1984 to 1990, produced by Hasbro and Takara. ![]() Toy line from 1984 to 1991 Transformers: Generation 1
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